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Keywords: Structural Analysis
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Journal Articles
The UK Market for Portuguese Table Wines: A Structural Analysis
Available to Purchase
International Journal of Wine Marketing (1996) 8 (2): 5–15.
Published: 01 February 1996
..., the USA and Hungary. This paper reports a study of the Portuguese wine industry in the context of the UK market using Porter's structural analysis model as the analytical framework. Data were collected via depth interview with executives closely involved in the wine trade, in Portugal and the UK...
