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Keywords: Sustainable competitive advantage
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Journal Articles
International Journal of Wine Business Research (2025) 37 (4): 677–703.
Published: 18 September 2025
...Javier Martínez-Falcó; Eduardo Sánchez-García; Bartolomé Marco-Lajara; Luis A. Millán-Tudela Purpose This study aims to examine how the wine tourism development influences the sustainable competitive advantage of Spanish wineries, while also investigating the mediating roles of winery image...
Journal Articles
International Journal of Wine Business Research (2018) 30 (2): 243–259.
Published: 18 June 2018
...Virginia Aparecida Castro; Janaina de Moura Engracia Giraldi Purpose The purpose of this paper is to investigate if shared brands provide sustainable competitive advantage according to an adapted valuable, rare, imitability/replaceability and organization (VRIO) model to the Brazilian wine sector...
