... variables on a monthly frequency design, the latter represents about 40% of the wine market in Switzerland. Findings According to simulations carried out at the level of a region from the canton of Vaud in Switzerland (2000–2018), the increase in turnover linked to the release of the Climatic Reserve...

... of a postal paper‐and‐pencil survey sent out to randomly chosen addresses from the telephone book covering the German‐speaking part of Switzerland, resulting in a final sample size of 874. Findings Lifestyle determinants proved successful in explaining a great deal of the variance in the data. For wine...

... and communications audits. Switzerland Wines Brands Marketing communications Brand identity © Emerald Group Publishing Limited 2010 Today's wine industry is enjoying growth in production, and consumption is increasing, especially in emerging economies[1]. This growth also means increased...