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Keywords: Technology
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Journal Articles
International Journal of Wine Business Research (2026) 38 (1): 130–152.
Published: 21 January 2026
... Licensed re-use rights only Online alcohol purchase Dual theory of passion Continuance theory Technology PLS-SEM The online alcohol platforms (OAP) transformed the consumer purchasing behaviour, and they shaped the drinking culture and buying habits. Online alcohol venues have scaled up...
