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Keywords: Travel behavior
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Journal Articles
International Journal of Wine Business Research (2023) 35 (1): 121–141.
Published: 07 June 2022
...Diana Cunha; Elisabeth Kastenholz; Carla Silva Purpose This paper focuses on the wine tourist market in the central region of Portugal, and it aims to analyze the wine tourist’s demographic and travel behavior and preferences profile, based on their level of wine involvement. Design/methodology...
