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Keywords: Trial Inducement
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Journal Articles
International Journal of Wine Marketing (1998) 10 (2): 34–59.
Published: 01 February 1998
... is the importance to generate actual brand ‘trial’ not simply create an image. © MCB UP Limited 1998 Wine Branding Trial Inducement Attitude: Behaviour Relationships The Attitude-Behaviour Relationship and Usage Effect 34 The Attitude-Behaviour Relationship and Usage Effect in the White Wine Market...
