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Keywords: Two‐Limit Tobit Model
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Journal Articles
Consumer Preferences for Wine Attributes in Different Retail Stores: A Conjoint Approach
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International Journal of Wine Marketing (1998) 10 (1): 25–38.
Published: 01 January 1998
... of a set of alternative products defined as a combination of levels of different attributes. A two‐Limit Tobit Model approach for conjoint analysis has been used to examine and compare wine attribute preferences within and between different retail outlets (wine shops, direct‐from‐producer and supermarkets...
