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Keywords: Type of wine
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Journal Articles
International Journal of Wine Business Research (2022) 34 (4): 469–494.
Published: 25 January 2022
... behavior Survey research Conjoint/discrete choice Brand familiarity Price Country of origin Taste Type of wine Wine consumption among women has increased significantly, opening up a new area in wine market segmentation (Nassivera et al., 2020). About 80% of the shoppers...
