... Wine tourism Consumer behaviour PLS-SEM Covid-19 Risk attitude Situational involvement USA Wine involvement The Covid-19 pandemic disrupted most of the world’s economic and social systems worldwide (Villacé-Molinero et al., 2021). In this context, tourism was severely affected...

... of the first articles to isolate the Millennials who are buying higher-priced wines. This research sheds light on a potentially lucrative consumer segment. Marketing Survey research Surveys Regression USA Wines Market segmentation Consumers Logit/Probit/Tobit Marketing research Lindsey...

...Beate E. Stiehler; Albert Caruana; Joseph Vella Purpose This paper aims to classify and investigate customer attitudes toward luxury wine brands in the USA (a developed market) and South Africa (a developing market) by using an aesthetic and ontological framework. Design/methodology/approach...

... goods. © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Marketing strategy Qualitative Brand management USA Competitive strategy Historical Ian M. Taplin can be contacted at: taplin@wfu.edu 02 09 2015 06 11 2015...

... of wineries from the USA, Italy and Spain. Design/methodology/approach – Data are collected via self-report web-based surveys in California, Tuscany and Catalonia in 2010-2011 during a severe economic downturn in the wine industry. Findings – Of the 260 respondents among the three country samples...

...Nicholas C. Williamson; Joy Bhadury Purpose – The purpose of this empirical research is to identify the distinguishing operating characteristics of wineries that use what is alleged to be the most profitable channel of distribution for marketing wine in the USA: the wine club. Design...

... to diversification from traditional agriculture. © Emerald Group Publishing Limited 2013 Marketing strategy Consumer behaviour USA Survey research Conceptual/theoretical Wines Tourism development Structural equation models Rural regions and communities seek ways in which to attract...

... a trade partnership agreement with the USA's leading fine wine importer and distributor, Seagram Chateau and Estate Wines Co - the fine wine division of Joseph E. Seagrams and Sons Ltd. Montana Wines Managing Director Peter Hubscher said that the significance of the occasion is considerable: "Our wines...