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Keywords: User experience
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Journal Articles
International Journal of Wine Business Research (2026) 38 (2): 215–250.
Published: 22 April 2026
... minimal/negative impact, necessitating redesign or removal. Practical implications Provides industry professionals with a structured tool that supports decision-making related to user experience improvements and guides digital development resource allocation. Originality/value The study proposes...
Journal Articles
International Journal of Wine Business Research (2021) 33 (1): 134–151.
Published: 06 October 2020
... to enhance the user experience (Bloch, 1995 ; Mumcu and Kimzan, 2015). These factors alone do not attribute any positive or negative assessment: Even unpleasant design choices may cause initial and lasting attention while having a negative influence on the evaluation of a wine bottle. Therefore...
