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Keywords: Value construction
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Journal Articles
International Journal of Wine Business Research 1–21.
Published: 22 July 2026
... consumption. Originality/value The paper offers a grape-variety-specific, communication-centred perspective on wine value construction beyond product attributes and origin alone. Corresponding author Agnes Csiba Herczeg agnes@herczegagnes.com 18 01 2026 13 04 2026 16 06 2026 21...
