...Martin Kunc; David Menival; Steve Charters Purpose The traditional view of the process of value creation suggests that it occurs inside the firm through its activities or resources. However, there are special cases where firms create value using external shared resources, e.g. a territorial brand...

... provides a means for resource value assessment through the mediating role of a value creation system. Research limitations/implications – Since validation testing of the typology was limited to one cluster, empirical validation in different wine clusters/regions is necessary for assessing its inter...