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Keywords: Value judgements
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Journal Articles
The impact of purchase goal on wine purchase decisions
Available to Purchase
International Journal of Wine Business Research (2018) 30 (1): 19–41.
Published: 12 March 2018
... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Online survey Purchase context Purchase indicators Seemingly unrelated regression Value judgements Wine marketing The value of the global wine market is forecasted to be $303.6 billion by 2016, an increase...
