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Keywords: Varietal perceived risk scale
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Journal Articles
International Journal of Wine Business Research (2019) 31 (4): 640–659.
Published: 02 September 2019
... African white wine Varietal perceived risk scale In South Africa, the world’s 8th largest wine-producing country (SAWIS, 2017), only approximately 14 per cent of adults consume wine (The Moss Group, 2015). South Africa, therefore relies heavily on exports, but low price points and rigorous...
