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Keywords: Vertical marketing
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Journal Articles
Business coursework and the resource‐based view (RBV)
Available to Purchase
International Journal of Wine Business Research (2012) 24 (1): 19–32.
Published: 16 March 2012
.... Professionalization is seen as the key to long‐term survival and success […] (“Career credentials ”, p. 81). United States of America Wineries Owner‐managers Resources Resource‐based view Vertical marketing Vertical integration Business education Business studies Sonoma State University, located...
