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Journal Articles
Reading between the vines: analyzing the readability of consumer brand wine web sites
Available to Purchase
International Journal of Wine Business Research (2012) 24 (3): 169–182.
Published: 17 August 2012
... or not. Design/methodology/approach To investigate the readability of consumer brand wine web sites, web site copy from the 20 most popular wine brands in the USA was calculated across multiple readability indices employing content analysis. Findings The findings suggest that, while certain target...
