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Journal Articles
Reading between the vines: analyzing the readability of consumer brand wine web sites
Available to Purchase
International Journal of Wine Business Research (2012) 24 (3): 169–182.
Published: 17 August 2012
...Adam J. Mills; Leyland Pitt; Setayesh Sattari Purpose Many audiences might view wine brand web sites as complex or unapproachable. Wine drinking is no longer a pastime of the affluent and elite; rather, it is increasingly popular among younger consumer groups and those from broader socio‐economic...
