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Keywords: Web sites design
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Journal Articles
Reading between the vines: analyzing the readability of consumer brand wine web sites
Available to Purchase
International Journal of Wine Business Research (2012) 24 (3): 169–182.
Published: 17 August 2012
... to sale (Berthon et al., 1997). United States of America Internet Web sites Web sites design Consumer behaviour Readability Wine brand Web site Content analysis Communication © Emerald Group Publishing Limited 2012 Adam J. Mills can be contacted at: adamm@sfu.ca...
