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1-2 of 2
Keywords: Wine Branding
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Journal Articles
Sensory, Snob, and Sex Appeals in Wine Advertising
Available to Purchase
International Journal of Wine Marketing (2005) 17 (3): 67–77.
Published: 01 March 2005
... of their implications for wine advertising. © Emerald Group Publishing Limited 2005 wine branding advertising novel and familiar wines Sensory, Snob, and Sex Appeals in Wine Advertising Jordan L. Le Bel With global wine production and consumption increasing, producers from every region must find...
Journal Articles
The Attitude‐Behaviour Relationship and Usage Effect in the White Wine Market
Available to Purchase
International Journal of Wine Marketing (1998) 10 (2): 34–59.
Published: 01 February 1998
... is the importance to generate actual brand ‘trial’ not simply create an image. Wine Branding Trial Inducement Attitude: Behaviour Relationships The Attitude-Behaviour Relationship and Usage Effect 34 The Attitude-Behaviour Relationship and Usage Effect in the White Wine Market Lucy Rink, Quantum Leap...
