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Keywords: Wine Packaging
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Journal Articles
Elements Influencing Wine Purchasing: A New Zealand View
Available to Purchase
International Journal of Wine Marketing (2000) 12 (2): 47–62.
Published: 01 February 2000
... an integral part of any wine's promotion and consumption. This article reviews New Zealand's wine market against limited available consumer research. The retail environment, segmentation, motives and influences are also examined prior to an elaboration of wine packaging that focuses on labels. It is concluded...
Journal Articles
Oenographile and the Layman
Available to Purchase
International Journal of Wine Marketing (1998) 10 (2): 70–82.
Published: 01 February 1998
... in order to appraise three illustrated labels. Concluding are brief indicative notes of some other countries. © MCB UP Limited 1998 Oenographile Wine Labels Wine Packaging Oenographile and the Layman 70 Oenographile and the Layman Peter Garrett, Cape Town, South Africa Introduction...
