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Keywords: Wine Sales
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Journal Articles
International Journal of Wine Business Research (2019) 31 (1): 29–47.
Published: 13 March 2019
.... The food and beverage service personnel are generally not qualified to do this. Restaurants usually do not provide training with regard to wine knowledge, wine service skills and wine selling skills. The purpose of this paper was to establish whether wine service training had an influence on the wine sales...
Journal Articles
International Journal of Wine Marketing (2005) 17 (3): 5–24.
Published: 01 March 2005
... Publishing Limited 2005 Attitude Restaurateur Local Wines Wine Sales Restaurants Marketing Restaurateurs' Attitude Toward Local Wines and Its Influence on Local Wine Purchases by Mark M. Gultek, Tim H. Dodd and Raymond M. Guydosh Introduction As the nation's largest private-sector employer...
