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Keywords: Wine awards
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Journal Articles
Understanding the role of visual attention on wines’ purchase intention: an eye-tracking study
Available to Purchase
International Journal of Wine Business Research (2020) 32 (2): 161–179.
Published: 09 January 2020
... of quality perceptions and desire on such purchase behaviours. Wine awards and consumption situation are used as moderators.. Design/methodology/approach The study was conducted in Portugal and 36 individuals participated in a 2 × 2 within subjects design (awarded/not awarded × self-consumption/social...
