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Keywords: Wine brands
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Journal Articles
A sweet face man: using Chernoff faces to portray social media wine brand images
Available to Purchase
International Journal of Wine Business Research (2012) 24 (3): 183–195.
Published: 17 August 2012
... brands based on social conversation measurement. Design/methodology/approach This study describes a source of data relating to wine brand visibility in social media, and then presents a simple yet powerful graphical tool for portraying this information. This tool facilitates the communication...
Journal Articles
Origin Information and Retail Sales of Wine
Available to Purchase
International Journal of Wine Marketing (1999) 11 (3): 44–57.
Published: 01 March 1999
... in store displays. Region of Origin Wine Brands Information Processing Retail stores Scanner Data Origin Information and Retail Sales of Wine 44 Origin Information and Retail Sales of Wine Dale F. Duhan, Texas Tech University, Pamela L. Kiecker, Virginia Commonwealth University, Charles S. Areni...
