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Keywords: Wine club retention
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Journal Articles
International Journal of Wine Business Research (2018) 30 (3): 309–330.
Published: 20 August 2018
... The results provide implications for wine club managers seeking to improve wine club retention with suggested means for mitigating the rate of customer attrition. Originality/value This paper presents original research addressing a variety of reasons why wine club members quit. The extant research has...
