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Keywords: Wine experience
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Journal Articles
International Journal of Wine Business Research (2025) 37 (4): 704–725.
Published: 15 October 2025
...Sarah Lichtmannecker; Valentin Hohnhorst Purpose This study aims to explore how digital transformation reshapes the wine value chain and its effect on the wine experience. By addressing the intersection of digital transformation and wine experience, this research fills a gap in understanding how...
Journal Articles
International Journal of Wine Business Research (2024) 36 (1): 103–121.
Published: 06 November 2023
... of the wine experience scale in Spain. Design/methodology/approach The scale validation comprised translation, cultural adaptation and validity, in which 250 wine tourists (45.6% male and 54.4% female) from 17 Spanish wineries participated. Data was collected on different days during three consecutive...
