Keywords: Wine image
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Journal Articles
International Journal of Wine Business Research (2025) 37 (3): 502–522.
Published: 02 April 2025
... this image. Design/methodology/approach Both resident (n = 434) and visitor (n = 232) perspectives were measured through online research platforms. In both studies, the same cross-sectional survey design was conducted. The study compiled a list of wine image attributes into a scale...
Journal Articles

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