...Martinette Kruger; Adam Viljoen Purpose This study aims to develop a nuanced understanding of wine festival attendees in South Africa by segmenting visitors based on their motivations, perceived contributions to the festival, behavioural intentions and self-assessed wine knowledge. Design...

... in their use of information sources, levels of objective and subjective wine knowledge, wine involvement and risk perception for the two purchasing situations. Findings Younger consumers were found to be significantly more inclined to use Web 2.0 information sources, such as wine blogs, wine applications...

...Ellena S. King; Trent E. Johnson; Susan E.P. Bastian; Patricia Osidacz; I. Leigh Francis Purpose The purpose of this paper is to determine the degree to which wine consumers in South Australia have different liking for white wine styles, and to relate reported liking to wine knowledge...