...Camila Rocuant Fuentes; Paulo Rita; Nuno Antonio Purpose This study aims to explore the relationship between wine label content and consumer reviews on Vivino, focusing on how label information compares to consumer perceptions and purchase decisions. Design/methodology/approach The research...

...Bruno Laeng; Takashi Suegami; Samira Aminihajibashi Purpose The purpose of this paper was to investigate how attention to wine labels related to preference by using quantitative measures of gaze and of the diameter of the eye pupil. We assessed whether eye fixations could predict choices...

...Art Thomas; Gary Pickering Some wine marketing studies make reference to the importance of wine labels and the information they contain. Others suggests that the information content of wine labels be grouped under seven information positioning statements: namely, parentage, nonpareil, manufacture...

...Peter Garrett The study of wine labels can be a non vinous entry to the wine world. There was self labelling of vats before 3000BC — followed by that of smaller vessels, and later, corks. Paper labels were used in the nineteenth century, and became compulsory in the twentieth. To assess a wine...