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1-3 of 3
Keywords: Wine purchasing
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Journal Articles
International Journal of Wine Business Research (2022) 34 (4): 523–541.
Published: 27 January 2022
...Anne-Marie Sassenberg; Cindy Sassenberg; Claudia Sassenberg; Marie Heneghan Purpose The aim of this study is to investigate the influence of atmosphere on consumer emotions and wine purchasing behaviours to assist winery management in the development and communication of a strong positioning...
Journal Articles
International Journal of Wine Business Research (2019) 31 (4): 602–617.
Published: 02 September 2019
... potential. Market segmentation Consumer behaviour Survey research Wine consumption Wine purchasing Wine-related preferences and behaviour Hungary Hungary was 23rd among the world’s wine producers as measured by vine area, with 67,000 hectares; it was 15th in wine production, with 2.5...
Journal Articles
International Journal of Wine Marketing (2002) 14 (1): 34–40.
Published: 01 January 2002
... Wine Guild has met with some success aligning its wines with the unspoiled landscape. It employs the unifying slogan 'the riches of a clean, green land'. Understanding how a country's image reflects on wine purchases is crucial for those involved in generic campaigns. The Case for Switzerland...
