Keywords: Wine routes
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Journal Articles
International Journal of Wine Business Research (2022) 34 (3): 427–446.
Published: 05 January 2022
...@uabc.edu.mx 23 02 2021 05 07 2021 11 11 2021 03 12 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Wine tourism Wine routes Netnography 4Es model Segmentation Multiple correspondence analysis Marketing Mexico Tourism...

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