... wine routes are located. However, few studies examine residents’ tourism impact perceptions and even fewer analyse the diversity of these perceptions. This study aims to fill this gap, examining this diversity according to the life-cycle stage of the wine route and residents’ involvement with wine...

... to wineries: an opportunity to try new products, build brand loyalty, increase margins, additional sales outlet, marketing intelligence and a means of educating consumers about wine (Cohen and Ben-Nun, 2009). Wine tourism Wine routes Netnography 4Es model Segmentation Multiple correspondence...