...Ramu Govindasamy; Kathleen Kelley Purpose – The purpose of this study is to determine the likelihood of a USA Mid-Atlantic region consumers’ willingness to partake in a wine tasting event, an example of an agritourism activity, based on their responses to an Internet survey conducted from June 22...

... with wine tastings and various activities. An examination of local US winery marketing practices, and attitudes of consumers aware of the wineries, yields useful insights for crafting marketing strategies to increase first time and repeat visits to local wineries. Identifying the most successful marketing...

...Foo Nin Ho; Mark Patrick Gallagher The purpose of this project was to explore and identify factors that influence a consumer to purchase wine during an afternoon of product sampling (wine tasting). A panel of consumers was recruited for an afternoon of wine tasting at vineyards in Napa, California...

... Wine tasting sensory analysis quality acceptability consumer testing Sensory Analysis An Alternative to Wine Tasting? 32 Sensory Analysis - An Alternative to Wine Tasting? Anita Eves, Department of Management Studies, University of Surrey Introduction The acceptability of a wine is to a large...