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Keywords: Wine tourism providers
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Journal Articles
Aesthetics and conviviality as key factors in a successful wine tourism experience
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International Journal of Wine Business Research (2021) 33 (2): 176–196.
Published: 28 August 2020
...-growing regions. The purpose of this paper is to focus on the difference between what wine tourism providers consider relevant in their market offer and what customers expect from their wine tourism experience. A new categorisation of wine tourists’ expectations based on Pine and Gilmore’s (1998) four...
