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Keywords: Wine tourist segments
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Journal Articles
Attractiveness of wine region types: how less popular wine regions can attract wine tourists?
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International Journal of Wine Business Research (2022) 34 (4): 627–642.
Published: 10 May 2022
...Dávid Harsányi; Erika Hlédik Purpose The purpose of this paper is to provide greater understanding of attractiveness of different wine region types, especially less attractive wine regions. The paper examines the different wine tourist segments’ preferences towards wine region types. Design...
