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Keywords: Wine varieties
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Journal Articles
International Journal of Wine Business Research (2018) 30 (2): 185–200.
Published: 18 June 2018
... Licensed re-use rights only The purpose of this paper is to illustrate a general technique to measure the price impact of using a different name for a wine variety. In contrast to the common use of choice experiments and/or consumer surveys to examine wine choice, we illustrate a revealed preference...
