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Keywords: Winemakers
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Journal Articles
International Journal of Wine Business Research (2014) 26 (4): 259–278.
Published: 11 November 2014
...Sarita Ray Chaudhury; Pia A. Albinsson; George David Shows; Virginia Moench Purpose – The purpose of this study is to examine, through the lens of entrepreneurial marketing theory, everyday business practices of small-scale winemakers in a challenging small wine region in the USA. Design...
