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Keywords: Winery Management
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Journal Articles
International Journal of Wine Marketing (1993) 5 (1): 5–22.
Published: 01 January 1993
... Consumer Behaviour Winery Management Wine Marketing The Coming Crisis in the Spanish Wine Industry Salvador Miquel Peris University of Valencia, Spain and James W. Taylor California State University, Fullerton, California, USA The world wine industry is in very serious trouble. Its customers...
