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Keywords: Winery image
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Journal Articles
International Journal of Wine Business Research (2025) 37 (4): 677–703.
Published: 18 September 2025
...Javier Martínez-Falcó; Eduardo Sánchez-García; Bartolomé Marco-Lajara; Luis A. Millán-Tudela Purpose This study aims to examine how the wine tourism development influences the sustainable competitive advantage of Spanish wineries, while also investigating the mediating roles of winery image...
