... tourism Surveys Wines Survey research Qualitative Red wine Alcoholic drinks Wines and spirits The aim of this study is to investigate the influence of atmosphere on consumer emotions and wine purchasing behaviours to assist winery management with the development and communication...

..., maximizing uncertainty. Wine industry Uncertainty Human capital Micro-enterprise Family firm Self-assessment Competitive strategy Conceptual/theoretical Spain Not applicable Critical success factors Environment Human resources Wines and spirits Knight (1921) refers to uncertain...

... by the jurisdiction. There are three common tax states that will levy on alcoholic beverages. First, states frequently collect specific excise taxes on beer, wine and spirits. These taxes are assessed on a volumetric basis and are charged directly to businesses. Customers typically do not see the cost of the tax...

... framework to segment the luxury wine and spirits market with a focus on icewine. Design/methodology/approach This paper is conceptual in nature. The authors adapt Berthon et al.’s (2009) aesthetics and ontology (AO) framework for luxury brands to provide a theoretical lens for segmenting...