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Keywords: Word cloud
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Journal Articles
Uncorking the delights: deciphering Indian wine consumers’ tastes with a multi-method approach and consumer insights
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International Journal of Wine Business Research (2025) 37 (2): 315–332.
Published: 19 November 2024
... to identify the specific wine attributes that significantly influence the purchasing behaviour of Indian consumers. Design/methodology/approach The study used a mixed-methods approach to comprehend the wine preferences of Indian consumers. The methods included tweet analysis, word cloud, sentiment...
