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Keywords: Word-of-mouth
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Journal Articles
International Journal of Wine Business Research (2017) 29 (4): 434–456.
Published: 20 November 2017
... image and word of mouth as outcomes. Design/methodology/approach The authors employed a systematic approach to develop the literature review and a survey was designed and used to collect responses from 479 wine consumers and tourists. Partial Least Squares approach was used to test the proposed...
