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Keywords: consumer loyalty
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Journal Articles
Developing an eBusiness Strategy to Achieve Consumer Loyalty through Electronic Channels
Available to Purchase
International Journal of Wine Marketing (2003) 15 (1): 44–53.
Published: 01 January 2003
... competitive advantage can be achieved through B2C channels. © MCB UP Limited 2003 ebusiness consumer loyalty B2C marketing distribution channels Developing an eBusiness Strategy Developing an eBusiness Strategy to Achieve Consumer Loyalty through Electronic Channels by Panos Louvieris, Jetske...
