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Keywords: consumer research
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Journal Articles
International Journal of Wine Business Research (2007) 19 (2): 139–151.
Published: 12 June 2007
... towards the whole wine market as accurately as possible. © Emerald Group Publishing Limited 2007 Wines Market segmentation Consumer research Italy In more recent years, the world wine sector has developed substantially, leading to a significant change in the structure...
Journal Articles
International Journal of Wine Marketing (1996) 8 (2): 16–30.
Published: 01 February 1996
...David E. Smith; Hans S. Solgaard Consumer researchers are interested in the degree to which global convergence is occurring along with various consumer behaviour dimensions and to what extent the consumption patterns in different parts of the world are becoming similar. With increasing...

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