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Journal Articles
Competitive Analyses for Marketing Electronic Wine Tourism
Available to Purchase
International Journal of Wine Marketing (2005) 17 (3): 39–54.
Published: 01 March 2005
... or receive answers to their e‐mail inquiries. Research lauds online tourism initiatives, yet little research investigates Internet use in wine tourism. Given the competitive nature of wine tourism, an important research area is what website features and e‐mail policies do wine tourism operations use...
