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Keywords: health benefits
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Journal Articles
Drink Choice: Factors Influencing the Intention to Drink Wine
Available to Purchase
International Journal of Wine Marketing (2005) 17 (2): 49–61.
Published: 01 February 2005
... research found that drinking wine because of its purported health benefits was not a significant attitudinal or behavioural factor. Drinking wine because it provides ‘a variety of tastes and flavours’ and because it ‘goes well with food’ was found to be significantly more important. The results suggest...
