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Journal Articles
International Journal of Wine Marketing (2003) 15 (3): 52–63.
Published: 01 March 2003
...Ian Wilson; Yuelu Huang In international marketing the search for suitable brand names is complicated by a number of issues. One of these is the decision as to whether to standardize, localize, or use some form of intermediate adapted strategy. In the case of the PR China, the situation is more...
