.... The case studies had to include wineries that were family owned and actively promoted and marketed their winery as having a strong family heritage link in Victoria, Australia. Findings The results of this investigation suggest that family heritage is a legitimate marketing technique for “New World...

... brand. As Old World Wine producers copy the modern dynamic image of the New World Wines and in particular Chilean Wines, will the Chilean Wines be identifiable on the shelf or will on‐the‐shelf image reflect price rather than country? © MCB UP Limited 2002 Chile Wine Image Promotion...

... that brand recognition as well as the country of origin effect could be strong marketing tools for Chilean wines. Branding Chile Wine Strategy Promotion © MCB UP Limited 2002 Approaches to Global Branding: The Chilean Wine Industry and the UK Market Christian Felzensztein, International...

... for the wineries staging the festival but also the influence extends and benefits the wider industry. © MCB UP Limited 2001 Wine tourism festivals promotion visitation The Propensity of Wine Festivals to Eaeourage Subsequent Winery Visitation The Propensity of Wine Festivals to Eaeourage...

... on advertising is wasted, but I do not know which half.' According to work by Ajzen and Fishbein (1980) the money which is wasted is probably that spent on promotions which do not give buyers sufficient reason to change their behaviour. In order to determine the reasons governing changes in a given behaviour...