..., based on their level of wine involvement. Rural tourism Wine tourism Terroir Travel behavior Wine involvement Tourist profile The wine sector is fundamental for both the development of the areas where wine is produced and for the global economy, employing millions of people around...

...Peter W. Williams; Joseph Kelly Emerging initiatives in British Columbia and elsewhere clearly suggest that by working with tourism stakeholders, the wine industry can not only contribute to the development of rural tourism, but it can also gain valuable direct marketing and value added sales...