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Keywords: tasting scores
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Journal Articles
International Journal of Wine Marketing (2001) 13 (2): 32–42.
Published: 01 February 2001
...Robert Eyler American wineries have taken marketing steps toward attracting consumers. They employ tasting scores to augment and solidify market share. According to Oster (1999) and Porter (1985), competitive advantage comes from either cost advantages or product differentiation. American wineries...
