... that complement the visit experience. It concludes that as wine consumption in Queretaro and wine tourism in the region increases, so does knowledge of the drink, and this represents an opportunity for Mexico's wine-producing regions. Practical implications To expand research in the Querétaro wine region...

..., wine consumption behavior and familiarity with Pennsylvania wine and Grüner Veltliner wine differed between participants based on purchase intent and VARSEEK scores (i.e. low VARSEEK/likely, high VARSEEK/unlikely). Differences in factors motivating Grüner Veltliner purchasing were also identified...

...Martinette Kruger; Adam Viljoen Purpose This study aims to identify the preferences of wine consumers based on age cohorts to identify differences in consumption from a developing country perspective, with a predominantly younger population, to determine wine consumption longevity. Design...

... Wine consumption Sustainability Price Demographics Psychographics Cover crops Market segmentation Wines Alcoholic drinks Alcoholic drinks industry Sustainability Consumer behavior Marketing research With any new or lesser known product, it is essential to identify likely buyers...

...Tim Clifton; Jonathan Clifton; Natalia Velikova Purpose The purpose of this paper is to explore how gendered wine-drinker identities are constructed through stories of wine consumption in Kenya. Design/methodology/approach The data comes from a corpus of 19 in-depth semi-structured interviews...

... production, with 2.5 million hectolitres in 2016 (just after New Zealand, OIV, 2018). The country was 24th in wine consumption, with 2.1 million hectolitres in 2016 (OIV, 2018), indicating a 26-litre per capita consumption annually (OIV, 2017). These data show that Hungary is self-sufficient in terms...

...Teresa Garcia; Ramo Barrena; Ildefonso Grande Purpose This paper aims to analyze the current wine consumption situation with special attention being paid to the habits and preferences of young consumers. Design/methodology/approach The study was carried out on a sample of 318 consumers; 50 per...

..., with price premiums being awarded to wines of varietal Pinot and to wines produced in France. © MCB UP Limited 2003 Wine Pricing Regression Analysis Price Premiums Wine Consumption Foreign Vineyards Country of Origin Wine Pricing: The Influence of Country of Origin, Variety, and Wine...

... for wine appears to be driven less by long‐standing local and regional traditions, and more by growing acceptance of a wider choice. The disparity of wine consumption among the 12 countries studied has also decreased. Other powerful forces are likely to accelerate the pace of convergence in the future. ©...