... on the surrounding ecosystem. However, the literature shows that sustainability is often understood primarily as the preservation of natural resources, and as a result, wineries’ efforts have largely concentrated on environmental dimensions, followed by economic measures, with social practices being addressed more...

...Anne-Marie Sassenberg; Cindy Sassenberg; Claudia Sassenberg; Marie Heneghan Purpose The aim of this study is to investigate the influence of atmosphere on consumer emotions and wine purchasing behaviours to assist winery management in the development and communication of a strong positioning...

...Dimitrios P. Stergiou; David Airey; Alexandros Apostolakis Purpose The purpose of this paper is to investigate the wine tourism experience from the perspective of Generation Z adults in Greece, following an actual winery visit. Design/methodology/approach Responses were obtained from a total...

...Simon Somogyi Purpose – This paper aims to discuss a study that investigated the relationship between grape growers and wineries in Australia. The results of the study led to the formulation of market segments which provided a better understanding of the relationship. Design/methodology...

... accreditation initiative, has been implemented in Victoria across a range of tourism sectors. The program provides business management and operational guidelines for tourism businesses. Winery tourism, the process of visiting a Winery and the associated cellar door experience, is now acknowledged...